Your babys skin is 3 times thinner & loses moisture two times faster. Thats why johnsons baby cream is specially designed with intensive moisture that lasts for 24 hours. Its fast absorbing formula contains rich emollients that help moisturize and preserve skin’s natural softness to protect your baby from chapped knees rubbed elbows and tender noses. Studies show that enjoyable and familiar scents have been proven to improve mood calmness and alertness. A mothers loving touch and johnson's baby creams mild fragrance can help in awakening your little ones senses to make her feel fresh and help in her growth. Moms trust johnsons always mild gentle and effective.